Explain the concept of guerrilla marketing and give an illustration of how this promotion/communication technique might be applied. Be specific in your comments
What will be an ideal response?
Guerrilla marketing is the concept of using unconventional locations and methods, including word-of-mouth campaigns to push products.
Examples may include using street teams to pass out promotions and bombard neighborhoods with literature on an event, giving free products to opinion leaders to introduce at social events, or encouraging young people to deliver product endorsements to their network of friends.
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According to ________, only the party who contracted for the accountant's work may sue
A) the Ultramares Doctrine B) Section 552 of the Restatement (Second) of Torts C) the reasonably foreseeable user rule D) market share theory
California state cases are found in which regional reporter?
a. Northeast Reporter b. Pacific Reporter c. Southern Reporter d. Northwest Reporter