An entrepreneur may lose the exclusive right to a trademark if it loses its unique character and becomes a generic name or if the company abandons its trademark by failing to market the brand adequately

No formal mechanism exists for marketers to identify and reach out to NMCs

Indicate whether the statement is true or false

Which of the following statements concerning the selection of risk management techniques and insurance market conditions is (are) true?

I. It's easier to purchase affordable insurance during a "soft " market than during a "hard" market. II. Retention is used more during a "soft" market than during a "hard" market. A) I only B) II only C) both I and II D) neither I nor II