According to CP-20 on Personal Assistants, an unlicensed personal assistant may show homes,

Only direct materials, direct labor, and variable manufacturing overhead costs are considered product costs when using

a. full costing. b. absorption costing. c. variable costing. d. product costing.

________ is a measure of the percentage of people in the target market who are exposed to the media vehicle at least once during a given time period

A) Reach B) Frequency C) Impression D) Exposure E) Gross rating