Which is not a behavioral evaluation measure?

A) Actual sales
B) Coupon redemptions
C) Emotional reaction
D) Internet hits

C

Business

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A construction company providing ecofriendly housing solutions furnishes houses with a

furniture brand that uses only ecofriendly materials in manufacturing, while avoiding brands that are not green. This approach to identifying suppliers best illustrates ________. A) personal characteristics segmentation B) situational factors segmentation C) operating variables segmentation D) demographic segmentation

Business

A(n)________ is hired by a firm to find prospective buyers for its new stock or bond issue

A) securities analyst B) trust officer C) commercial loan officer D) investment banker

Business