Which is not a behavioral evaluation measure?
A) Actual sales
B) Coupon redemptions
C) Emotional reaction
D) Internet hits
C
Business
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A construction company providing ecofriendly housing solutions furnishes houses with a
furniture brand that uses only ecofriendly materials in manufacturing, while avoiding brands that are not green. This approach to identifying suppliers best illustrates ________. A) personal characteristics segmentation B) situational factors segmentation C) operating variables segmentation D) demographic segmentation
Business
A(n)________ is hired by a firm to find prospective buyers for its new stock or bond issue
A) securities analyst B) trust officer C) commercial loan officer D) investment banker
Business