The formula for the Break-even Point plus profit is:
A. total sales revenue.
B. total fixed costs.
C. forecasted cash requirements.
D. variable cost per unit of output.
E. all of the above are correct
Ans: C. forecasted cash requirements.
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What does "2/10" mean, with respect to "credit terms of 2/10, n/30"?
A) A discount of 2 percent will be allowed if the invoice is paid within 10 days of the invoice date. B) Interest of 2 percent will be charged if the invoice is paid after 10 days from the date on the invoice. C) A discount of 10 percent will be allowed if the invoice is paid within two days of the invoice date. D) Interest of 10 percent will be charged if invoice is paid after two days.
Which type of cognitive message strategy is a direct promotion of a brand without any claim of superiority?
A) generic B) hyperbole C) preemptive D) brand