Retailers can also be classified by the length and breadth of their product assortments. In terms of product line, what kind of retailer is Indiana Wood?

___________________ is the application of marketing concepts and strategies inside an organization.

A. Direct marketing B. Personal selling C. Internal marketing D. Integrated marketing communications E. Publicity

A leader is one who influences other to _________.

A) Challenge the process B) Create a shared vision C) Attain goals D) Serve others