The communications model is an effective way to look at traditional marketing communications, but not new buzz building activities

Secondary data may be measured in units that may not be appropriate for the current problem

Indicate whether the statement is true or false

In a SWOT analysis, which of the following would most likely be considered a strength of a company?

A) a favorable economic climate that encourages consumption B) the exit of a competitor from the market C) higher prices of the company's products resulting from inflation D) an increase in consumer interest in the company's products E) an improvement in the company's production technology