The repetition principle applies first to the actual writing of copy. The general rule is that you should repeat the essential point of your message at least three times in your ad

The secretary of state is making a formal announcement to the press about recent terrorist actions taken against U.S. embassies overseas. Which method of presentation would be best suited to his remarks?

a. impromptu b. extemporaneous c. manuscript d. memorized

Charged word short-circuit's listener's critical thinking, comes under which propaganda device?

A. ""Just plain folks" B. Card stacking C. Transference D. Name calling E. Testimonials