What are the three particular challenges that all strategists face today?
What will be an ideal response?
The three challenges that strategists face today are: (1 ) deciding whether the process of strategic management should be more of an art or a science; (2 ) deciding whether strategies should be visible or hidden from stakeholders; (3 ) deciding whether the process should be more top-down or bottom-up in their firm.
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The business marketer normally deals with far fewer, much larger buyers than the consumer marketer does
Indicate whether the statement is true or false
Reviewing the list of public relations functions found in Chapter 1, it is obvious that ________
A) public relations is best suited to assist nonprofit organizations B) public relations practitioners must work hard to keep their clients in the news C) public relations is largely a technical task D) public relations practitioners work with many diverse publics