Sustained competitive advantage is most achievable in a ____ market

Using the hierarchy of effects model to develop knowledge of a product or brand, which would be the best message strategy?

A) affective B) cognitive C) conative D) corporate

Which of the following statements is true of the environmental forces that affect strategy formulation?

A) Socialist economic systems normally levy light taxes on business profits. B) Countries that excessively spend on R&D tend to have lower levels of prosperity. C) Approval of the host government is almost always necessary for making direct investments. D) Free-market economies tend to levy high taxes on business profits.