Larissa is working on her company's marketing plan and wants to include information about difficulties her company may face from a strong competitor. Larissa should include this information under "Weaknesses" in a SWOT analysis

In Scenario A, when Cathy read the survey of regional businesses, she was investigating

A. the competitive environment. B. the macroenvironment. C. a closed environment. D. an internal environment. E. the social environment.

Motivational or "borrowed interest" devices — such as the presence of cute babies, frisky puppies, popular music, or provocative sex appeals — are often employed to attract attention and raise involvement with an ad

Indicate whether the statement is true or false