Audience members who assume two similar messages are identical are guilty of __________.
A. amplification
B. accommodation
C. admission
D. assimilation
Answer: D
Communication & Mass Media
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When speakers give an opinion to support their speech topic, it is an example of _____ evidence
a. soft b. hard c. topical d. chronological
Communication & Mass Media
Subscription networks focus on
a. maximizing ratings. b. avoiding reruns. c. maximizing subscriber revenue. d. offering higher sell through rates.
Communication & Mass Media