Audience members who assume two similar messages are identical are guilty of __________.

A. amplification
B. accommodation
C. admission
D. assimilation

Answer: D

Communication & Mass Media

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When speakers give an opinion to support their speech topic, it is an example of _____ evidence

a. soft b. hard c. topical d. chronological

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Subscription networks focus on

a. maximizing ratings. b. avoiding reruns. c. maximizing subscriber revenue. d. offering higher sell through rates.

Communication & Mass Media