In a ________, 8 to 10 participants are encouraged to discuss their reactions to product and service concepts, or new advertising or marketing communications campaigns

A) focus group
B) depth interview
C) survey
D) metaphor analysis
E) controlled experiment

A

Business

You might also like to view...

Laboratory learning is increasingly used by OD consultants as a training technique

Indicate whether the statement is true or false

Business

Prolonged negotiations for membership in the EU constitute an effective veto of membership, as in the case of which country?

A) Latvia B) Turkey C) Croatia D) Pakistan

Business