Insufficient message frequency and poor ad copy both contribute to target customers' lack of awareness and comprehension

A consumer is most likely to primarily use a(n)_________ when he buys a brand such as Apple to which he is very brand loyal, or if he has previously owned an iPod and an iPhone previously.

internal search external search impulsive search psychological search

The COSO Internal Control Framework consists of five Internal Control Components and 17 Principles for achieving effective internal control. Which of the following is an internal control component?

a) Monitoring Activities. b) Commitment to Integrity and Ethical Value. c) Segregation of Duties. d) Process Level Controls.