The IMC planning process begins with an analysis of a company's context, which is a review of their customers, target market, and product positioning

By working with local groups to identify the ways in which technology can be used to solve problems, HP has worked to bring the benefits of technology to the world's poor in developing countries such as:

• India – assist the rural poor with access to government records, schools, health information, crop prices and the like; • Costa Rica and the Dominican Republic – establish telecenters in remove villages to allow villagers to surf the Internet, email relatives overseas, and watch health and agricultural training videos • Senegal – Train people to use the Internet to help them develop future businesses that leverage the Net. Which of the four domains in evaluating corporate philanthropy are HP's efforts primarily focused on? A. Investments to develop supply/inputs B. Investments to develop demand/customer conditions C. Investments to facilitate a fair competitive context D. Investments to build supporting infrastructure E. All of the above

The ________ is a mathematical technique used for finding the best location for a single distribution point that services several stores or areas

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