Ethics is BEST described as
A. obeying the law.
B. doing what is right.
C. an agency duty.
D. treating all people the same.
Answer: B. doing what is right.
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Which promotional tool should be used if a company's target market consists of relatively few customers who are geographically clustered together and who are likely to place relatively large orders?
A. Consumer sales promotions B. Advertising C. Personal selling D. Consumer sales promotions E. Publicity and public relations
Sports Village advertises a sale of snowboards. It says that the Snow Knife board is regularly $800 and is on sale for $400. It turns out that the Snow Knife board sells at most stores in the city for
$500. As a result which of the following statements is FALSE? Sports Village A) is guilty of misleading advertising B) has done nothing wrong as it had sold this board for $800 for the first week of the winter C) could face an AMP of up to $10 million D) could be ordered to publish a corrective notice E) could face penalties under either the criminal matters section or the civil reviewable matters section of the Competition Act