Describe FAQs and other knowledge bases. How can these provide helpful customer service?
What will be an ideal response?
FAQs are frequently asked questions which may also tap into knowledge bases. Typically FAQs include key product questions with short answers. They are often hyperlinked into more detailed information.
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According to the American Marketing association, marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customer clients, partners, and society at large
a. true b. false
When large companies undertake new-product development, they typically enlist specialists in different areas to create a ________ within the organization
A) focus group B) product category team C) sales team D) venture team E) cross-functional brand team