What are the strategies for encouraging retention? Why do they work?
What will be an ideal response?
1. Make the speech personally relevant; 2. make the message stand out; 3. make the message
easy to follow; 4. use a clear organizational pattern; 5. say "we" instead of "you"; 6. make explicit
references to the audience. Reinforcement aids retention because a speaker who rewards listeners
strengthens the listeners' positive attitudes toward the speech.
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You should always define __________, such as "desirable," "beneficial," or
"disadvantageous" in value argumentation, because these terms are the source of criteria you will use in making the value judgment. (a) value-laden terms (b) value-generating terms (c) value-neutral terms (d) value-development terms
The show I Love Lucy was controversial when it first came out for which of the following reasons?
A. It showed Ricky and Lucy sharing a bed. B. It showed Lucy pregnant. C. It had the White Lucille Ball married to the Cuban American Desi Arnaz. D. It showed Desi Arnaz shaking his hips during dance numbers.