What is an organization's employer image and why is it relevant to staffing?

What will be an ideal response?

An organizational image can be general, reflecting an opinion about the entire entity, or directed toward a more specific subcomponent of the organization, such as its image or brand as an employer. Of particular importance to staffing, an organization's employer image, or people's attitudes toward and perceptions of the organization as an employer, independently affects people's intentions to apply to an organization.

Just as consumers think about an organization as a provider of products or services, job seekers form beliefs about the organization as a potential employer, and for many people, these beliefs provide the basis for determining whether to pursue or accept employment offers. This suggests that newer or lesser-known organizations with weak or nonexistent images among job seekers may have greater difficulty attracting recruits using passive recruitment sources, such as newspaper advertisements, than organizations that are more widely known and favorably thought of.