To substantiate an advertising claim, the statement must reflect the typical experience that a customer would expect to encounter from using a good or service, unless the advertisement clearly and prominently states otherwise

Which of the following product life cycle stages involves the highest manufacturing costs?

A) introductory stage B) growth stage C) maturity stage D) decline stage

The term globalization refers to the establishment of worldwide operations and the development of standardized products and marketing

Indicate whether the statement is true or false