National, market and product sales managers:
A. Will all have the same training objectives
B. Should non initiate sales training until common objectives are determined
C. Will have a variety of training objectives
D. Will always focus on productivity
E. All of the above
Ans: C. Will have a variety of training objectives
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A top-of-mind brand is:
A) the company's chief competitor, as identified by a competitive analysis B) the brand that comes to mind in a product category when asked to name the first brands a person can think of C) the most expensive good or service in a product category D) a purchasing alternative when the primary product is not available
Which of the following is true with regard to cash cows?
A) They are high-growth, high-share businesses or products. B) They can be used to help finance the company's question marks and stars. C) They require significant cash to maintain market share. D) They are low-share businesses and products. E) They do not promise to be large sources of cash.