Parties to a contract agree in advance to pay ________ damages if the contract is breached

Global brands perform best with:

A) highly visible products, such as clothing and furniture B) high-profile, low-involvement products C) high-profile, high-involvement products D) low-involvement everyday products

Which of the following best describes the personality symbol style of advertising?

A) using ordinary people to show how a product affects them in their daily lives B) using scientific evidence to support claims about a product in an advertisement C) using an animated character or mascot to represent a product in an advertisement D) using a technical expert to recommend a product in an advertisement E) using a celebrity to endorse a product in an advertisement