Which of the following is the process of dividing a larger market into smaller pieces based on one or more meaningfully shared characteristics?
A) acculturation
B) segmentation
C) market fragmentation
D) targeting
E) positioning
B
Business
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The distribution strategy in the marketing mix is concerned with:
a. transporting raw materials or finished products. b. educating customers about product benefits. c. providing after-purchase services to customers. d. public relations activities.
Business
Acknowledging sources in the body of a report is appropriate for academic work, but never in business
Indicate whether the statement is true or false.
Business