Which marketing mix activity deals with two-way, interactive communication with customers?

Managerial training in ________ is particularly critical for firms in new economy and emerging markets

A) information and communication technologies B) branding C) sales and marketing D) nano technology

The continuous process of identifying, measuring, and developing the performance of individuals and teams and aligning their performance with the organization's goals is known as ________

A) strategic management B) performance analysis C) performance appraisal D) performance management