Value reinforcement means:
A) getting credit for the value you create for the customer
B) showing the customer the specific benefits of the product
C) using bridge statements to clarify product information
D) using the assumptive method to close a sale
E) reiterating the features included with the purchase price
A
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The first step in the marketing research process is to ________
A) determine how data will be collected B) select samples C) clearly understand the information needed by managers D) set the mission statement for the research E) determine a research design
A hike in prices of petroleum by the Gulf countries results in a drop in sales of a certain
petroleum-based skin care product. The influence of which of the following market forces is most evident in this case? A) threat of entry B) bargaining power of suppliers C) intensity of rivalry D) pressure from substitute products