Social media experts say that not every comment on the Web by a customer merits a response. They recommend responding to posts only when you can add ________ - for example, by correcting false information or providing customer service

Data becomes knowledge when someone, either the researcher or the decision-maker, interprets the data and attaches meaning.

a. true b. false

A unique selling proposition does not require support or substantiation, because it is so similar to hyperbole

Indicate whether the statement is true or false