After assessing a negative message, a quick response should be made based on what?
A) Automated reputation analysis feedback
B) A public relations plan
C) Stakeholder feedback
D) Advice from experts such as the legal department
E) Comments from the online community
Answer: B
Explanation: B) After you have assessed a negative message, quickly make the appropriate response based on an overall public relations plan. In addition to replying promptly, make sure your response won't make the situation even worse.
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