Cross-sectional and longitudinal designs are types of ________ (Figure 3.1 in the text)
A) causal research
B) exploratory research
C) descriptive research
D) none of the above
C
Business
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Which of the following evaluate new product ideas usually before any prototype has been created?
a. simulated market tests b. user tests c. concept tests d. market tests
Business
Which of the following is a drawback of the product life-cycle theory?
A. Its relevance in the modern world seems limited. B. It makes many simplifying assumptions. C. It fails to explain the pattern of international trade during the period of American global dominance. D. It fails to explain what happens when a product's market in the United States and other advanced nations matures. E. It fails to account for diminishing returns.
Business