One concern about the long-term storage of records on a medium other than paper is whether the necessary equipment to access and/or read the record will be available

Calculating return on investment (ROI) is often different for MPR practitioners since ________

A) the public relations discipline does not use quantitative tools B) ROI is exclusively used to monitor advertising expenditures C) marketing goals can be based on hard-to-measure attitudes and opinions D) firms rarely trust ROI figures tabulated for communication efforts E) MPR is solely a communication function, not a business tool

Managers can achieve effective cross-cultural interaction by ________

A) resisting cultural homogeneity B) keeping an open mind and being inquisitive C) rushing into conclusions about other's behaviors D) using business jargons to facilitate communication