Tate sells coffee machines to offices. He is trying to conclude the sale of a large coffee machine at the headquarters of a large management consulting company. He finally offers free delivery and eight coffee grinders at half price if the consulting firm representative agrees to purchase eight systems from Tate—one for each of its regional offices. Which closing technique is Tate using?

________ is the ability to only buy as much connectivity as you need.

a. Scalability b. Automation c. Mass customization d. Market fragmentation

Which of the following is the strongest reason that the owners of The Attic Trunk might NOT want to completely discount the mature consumers as a still-viable target market?

A) Mature consumers wield considerable influence over purchases made by their children and grandchildren. B) Mature consumers are the fastest-growing and wealthiest demographic segment in the United States. C) Mature consumers are spending an increasing percentage of their income on specialty items such as those originally sold by The Attic Trunk. D) Mature consumers are interested in shopping where younger families shop in an effort to look as young as they feel. E) Mature consumers are less willing to shop around and change brands than younger consumers are, so they will likely remain loyal to The Attic Trunk.