Two major methods of computing area market potential are market build-up method and multiple factor-index method. Which of these methods will Nexus Enterprises, a manufacturer of auto parts implement to estimate its market potential?
What will be an ideal response?
Nexus Enterprise will implement market-build up method to estimate its area market potential as this method is primarily used by business marketers such as Nexus.
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The purpose of floating holidays is to allow employees to:
A. extend a Tuesday or Thursday holiday into a long weekend. B. decide which national holidays they wish to observe with pay. C. take time off for personal reasons on any day of the week. D. allow international employees to observe legal holidays within their country of assignment. E. pool in the different types of leaves and enjoy long paid vacations.
Which of the following actions would be characterized as steering?
A. Warning homeowners about minorities moving into a neighborhood in order to generate listings B. Refusing to lend money to in particular neighborhoods, based on their racial composition C. Refusing to show properties in white neighborhoods to minority Beyers D. Charging a higher rent for non-white tenants then for white tenants