The early stages of the hierarchy of effects are most likely to utilize _____
a. public relations
b. personal selling
c. pioneer advertisements
d. competitive advertisements
c
Business
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Selling the rights to manufacture your company's product to an overseas company for a negotiated fee is:
A. Franchising B. Licensing C. Entering a joint venture D. Exporting E. Royalty facilitation
Business
Why can an insurer refuse to pay a claim if an insured fails to abide by the policy provisions?
A) because insurance contracts are aleatory B) because insurance contracts are unilateral C) because insurance contracts are conditional D) because insurance contracts are contracts of adhesion
Business