What is the satisfaction a customer has with every aspect of a brand - its messages, people, service processes, technology, and physical environment - through every service encounter across the entire life of the relationship?
A. Customer satisfaction
B. Customer experience
C. Post-purchase evaluation
D. Customer lifetime value
B. Customer experience
Business
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On average, an experienced, high-performing salesperson will find the highest compensation opportunities with which approach?
A) feature/benefit B) transactional C) value-added D) solution E) directed
Business
________ is a pure marker of high positive affect
A) Contentment B) Excitement C) Fatigue D) Boredom E) Relaxation
Business