Answer the following statements true (T) or false (F)

1.To establish a defensible content analysis coding scheme, you need a clear theoretical background.
2.To establish a defensible content analysis coding scheme, you need a pilot study before committing to the study.
3.Content analysis can be applied to magazines and newspapers only.
4.Content analysis can be used for analyzing visual content.
5.Content analysis is a quantitative technique for describing the content of communications.

1.TRUE
2.TRUE
3.FALSE
4.TRUE
5.TRUE

Communication & Mass Media

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The Ninth Circuit examined the question of _______ in the case of MDY Industries v. Blizzard Entertainment.

a) trademark dilution; b) cybersquatting; c) contributory infringement; d) software ownership; e) Lanham Act violations.

Communication & Mass Media

We passively receive stimuli from around us

Indicate whether the statement is true or false

Communication & Mass Media