AirNetwork, a telecommunications company, sponsors a rock concert by a famous band in order to further its brand visibility. This is an example of a(n) ________

________ decisions identify how marketing will accomplish its objectives in the target markets by using product, price, promotion, and place

A) Marketing metrics B) Strategic business unit C) Return on marketing investment D) Marketing mix E) Strategic planning

Low-frequency, low-severity loss exposures are best handled by

A) avoidance. B) retention. C) insurance. D) noninsurance transfer.