Cadillac's portfolio consists of sedans, a crossover, a sport utility vehicle, and a high-performance version of the sedan
The sedans are sold through the Cadillac dealer network, but the high-performance version is sold in limited volumes and is not available at all dealers. This difference in availability is an example of how the products within the Cadillac portfolio are differentiated by the ________ element of the marketing mix.
A) pricing
B) promotion
C) place
D) process
E) product
C
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A lot with a depth of 80 feet and an area of 4,800 square feet was sold for $350 per front foot. What was the total sales price?
A) $21,000 B) $28,000 C) $31,800 D) $35,000
Lovely Skin is establishing a pricing strategy for a new moisturizer. The total cost to produce each unit is $3.50. The company has decided to add a $1.50 markup, so the unit price to distributors will be $5
Lovely Skin is using a ________ approach to price the new moisturizer. A) value-added B) good-value C) cost-plus D) competitor-based E) break-even