Timberland employees get 40 hours paid leave each year to pursue volunteer projects. The company runs a service day that hosts projects in 25 countries, and it supports a nonprofit that brings young people into public service for a year
CEO Jeffrey Swartz sees such service as a powerful differentiator for Timberland with its current and potential customers. Timberland could be most accurately described as practicing ________.
A) consumerism
B) environmentalism
C) green marketing
D) sustainability
E) corporate social responsibility
E
You might also like to view...
A company is considering a project with a cash break-even point of 22,600 units. The selling price is $28 a unit, the variable cost per unit is $13, and depreciation is $14,000. What is the projected amount of fixed costs?
A. $325,000 B. $339,000 C. $342,000 D. $348,000 E. $353,000
You're preparing an internal blog post about this year's annual company picnic. The message is generally positive, but you need to say that—unlike past picnics—the event will not be catered
What approach is best for conveying mildly disappointing information such as this in the context of a positive message? Indicate whether the statement is true or false.