How do marketers respond to critics' accusations of planned obsolescence?
What will be an ideal response?
Marketers respond that consumers like style changes; they get tired of the old goods and want a new look in fashion. Or they want the latest high-tech innovations, even if older models still work. No one has to buy the new product, and if too few people like it, it will simply fail. Finally, most companies do not design their products to break down earlier; they do not want to lose customers to other brands. Instead, they seek constant improvement to ensure that products will consistently meet or exceed customer expectations. Much of the so-called planned obsolescence is the working of the competitive and technological forces in a free society—forces that lead to ever-improving goods and services.
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In budgeting, variance is:
a. A measure of the degree of dispersion of a distribution about its mean value b. The difference between a realized value and a budgeted, or standard value c. The percentage decrease in volume that can occur without causing the organization to lose money d. The difference between operating profit and total profit e. The difference between total revenues and total costs
A provision in a financing contingency states that closing may be extended up to_______ days if necessary to accommodate the requirements of the truth in Lending Act disclosure requirements under Regulation Z.
A. one B. four C. ten D. thirty