When consumers are attracted to stimuli that supply relevant facts and figures, they are interested in meeting their _____

Assess your own emotional style by completing the questionnaire in Exhibit 5-9. What are the advantages

and disadvantages of each emotional style? What will be an ideal response?

There are two general categories of credit—

a. introductory and on-going. b. fixed and variable. c. direct and indirect. d. consumer and trade.