Of the following media, the one that typically requires the longest lead time from ad development to ad appearance is:

________ describes the product's look and feel to the buyer; it has an advantage of creating distinctiveness that is difficult to copy

A) Design B) Style C) Durability D) Conformance E) Reliability

When another customer complains about the hair salon where Georgeanna is a loyal customer, she defends it because she feels responsible for the continued success of the hair salon

This behavior suggests she has reached the ________ rung of the loyalty ladder. A) word of mouth/buzz B) repeat purchase C) satisfaction D) evangelism E) ownership