The structure of the information systems (IS) department remains constant across organizations
Indicate whether the statement is true or false
FALSE
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A beverage company plans to launch a new energy drink. It decides to partly sponsor a marathon in the city. It places billboards and posters describing the new drink throughout the marathon route
Company representatives distribute flyers to people arriving to watch the marathon. The company also issues press releases as part of the product launch. Therefore, the company is executing a: a. sales promotion campaign. b. personal selling campaign. c. target marketing strategy. d. public relations strategy.
A key part of developing your managerial skills would be to
a. forget about practice as soon as you acquire a skill. b. practice kick boxing to sharpen your reflexes. c. obtain feedback on your performance. d. ignore the comments of others on how well you are doing.