Born-global companies seldom venture into countries outside their comfort zone

When Time, Inc. publishes a kid's version of its Sports Illustrated publication, it is attempting to influence today's children to purchase Sports Illustrated when they become adults. This process is an example of ______.

consumer deception consumer perception consumerism consumer socialization

The absolute limit of company demand is the market potential; the two would be equal if the company captured 100 percent of the market

Indicate whether the statement is true or false