The ________ method of developing a marketing communications budget uses computer simulations to model the relationship between advertising and marketing communications and sales, profits, and other factors
A) meet the competition
B) objective and task
C) payout planning
D) quantitative models
D
Business
You might also like to view...
Punishment decreases undesired behaviors but extinction increases undesired behaviors.
a. true b. false
Business
In a corporation, the________ is the group of people elected to oversee the firm’s activities and ensure that management acts in the shareholders’ best interests.
a. board of regents b. board of ethics c. strategic board. d. board of directors
Business