The extent of a company's in-country presence in a target market has no impact on perceived customer value

If the vice president of sales initiates a project to improve direct product sales using the Internet, he or she might be the ________ .

a. Project sponsor b. Project manager c. Program manager d. Project Management Professional (PMP)

In July 2001, the euro's value relative to the dollar was about €1.00 = $0.85. By November 2009, the euro had strengthened to €1.00 = $1.48

In February 2012, one euro was equal to $1.33 and in August 2015 €1.00 = $0.99 All other things being equal, if a European-based global company wants to preserve margins for goods exported to the U.S. market, the company should: A) raise prices in dollars. B) switch to cost-based pricing. C) adopt a policy of market penetration pricing. D) reduce prices in dollars. E) use skimming pricing.