Directory advertising is described as ________ advertising because it tells people where to go to get the product or service they want

Changes in marketing metrics such as product awareness, customer satisfaction, and customer perceptions of relative product quality and customer value generally precede actual changes in customer purchasing behavior

Indicate whether the statement is true or false

________ is the coordination of all internal and external activities that affect a company's distribution process

A) Third-party logistics B) Logistics C) Channel management D) Supply chain management E) Transportation management