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Rational tactics are most likely used by a person when:

A. he or she is at a disadvantage. B. an influencer has the upper hand. C. another person's behavior violates important norms. D. the benefits are organizational as well as personal.

Which of the following is the best statement reflecting the purpose of marketing research?

A) to provide information that improves profitability B) to link the environments to the firm C) to link the consumer to the marketer by providing information that can be used in making marketing decisions D) to link target markets to specific decision makers at all levels within firms E) to be perceived as providing value to higher level executives within the firm