Which is of the following is NOT a suggestion for changing your listeners from unwilling to willing?

A) secure their interest and attention as early in your speech as possible
B) relate your topic and supporting materials directly to your audience's needs and wants
C) use sophisticated vocabulary to demonstrate your intelligence
D) reward the audience for their attendance and attention

C

Communication & Mass Media

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Family-owned media have increasingly declined in number because

A) fewer heirs are interested in media companies today than in the past. B) inheritance taxes inhibit bequeathing the family business to heirs. C) media chains are no longer interested in buying family-owned media. D) recent changes in the law prevent transfer of ownership within families.

Communication & Mass Media

Societal standards consider thin women as the most attractive, but Seamus is a little plump and prefers girls who are, as well. This is an example of ______.

a. short-term attraction b. reciprocity c. long-term attraction d. matching hypothesis

Communication & Mass Media