Write a note on the final step of the market segmentation process
What will be an ideal response?
ANSWER: The final step in market segmentation is to design, implement, and maintain appropriate marketing mixes. The marketing mix has been described as product, place (distribution), promotion, and pricing strategies intended to bring about a mutually satisfying exchange relationship with a market. Markets are dynamic, so it is important that companies proactively monitor their segmentation strategies over time.
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A real estate agent's license number must be included on all first contact solicitation materials, including:
a. Newspaper advertisement. b. Business cards. c. For sale signs placed on or around the property. d. All of the above.
In most instances of differential pricing, demand from the segment paying the lower price arises earlier in time than demand from the segment paying the higher price
Indicate whether the statement is true or false.