Which of the following is NOT a category that differentiates broadcast, cable, and web programming?

a. Reach
b. Revenue stream
c. Bandwidth
d. Genre
e. Interactivity

d

Communication & Mass Media

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Describe the strengths and limitations of experimentation.

What will be an ideal response?

Communication & Mass Media

The individual players were not high draft choices, but they made up for their second-place ratings with such strong cooperation and caring that they turned out to be champions. The characteristic exhibited by this team is

A. strategic ambiguity. B. normative behavior. C. groupthink. D. cohesiveness.

Communication & Mass Media