A company is most likely doomed to failure in a foreign country if it__________

Fill in the blanks with correct word.

ANSWER: does not understand the country's culture

Central to any society is a common set of values shared by its citizens that determines what is socially acceptable and what is not. A company that does not understand a country's culture is doomed to failure in that country. Cultural blunders lead to misunderstandings and often perceptions of rudeness and even incompetence.